Whether it’s making headlines for breaking records or being the catalyst of a class action lawsuit against Ticketmaster, Taylor Swift’s sixth headlining world tour, aptly entitled ‘The Eras Tour’ has been the world’s biggest cultural bombshell since its debut in Arizona, nearly 18 months ago.
Many months ago, after fighting the eclectic mix of scalpers and fans, I’d secured myself tickets to two different UK shows: the first in Cardiff’s Principality Stadium and the second in London’s Wembley Stadium. I had seen brief clips of the show through social media, with spoilers seemingly unavoidable due to the show’s domination of pop music’s landscape. Fuelled by the Disney+ documentary of the same name, everywhere you looked had a lavender haze, with friends and strangers alike asking me “How on Earth did you get tickets?” In all honesty, I have no idea.
Taylor Swift - The Eras Tour
Principality Stadium, Cardiff | Wembley Stadium, London
By Emily Jordan
In the build-up to the show, it’s tradition for fans to assemble a themed outfit, whether that be dressed as Swift herself, or possibly as a character from her ‘folklore’ era. You’ll notice that instead of describing them as ‘album cycles,’ Taylor and her cult-like following of ‘Swifties’ refer to her ‘Eras’. Distinguished by sound, costume and even attitude, the evolution of Taylor Swift’s brand is visible through colour.
Commemorating a career spanning eighteen years, fans assembled outside of each stadium in their sequinned uniforms, wrists full of handmade friendship bracelets with bright smiles. I had the opportunity to speak to fans from across the globe who had travelled thousands of miles for just a glimpse of Swift from their seats in the nosebleeds. On top of the impressive air-miles racked up by fans, it would be amiss to not acknowledge the financial element of being in attendance. Those around me in the pit in Cardiff shared that they had spent up to £800 on resale tickets, which made me feel marginally better about my £180 first sake ticket. It’s been reported by local authorities that the areas she performs in benefit from a financial boost due to the unprecedented amount of tourism: from hotel rooms, restaurants and other shops, the ‘Swift-effect’, as it has been dubbed, is clear.
Aside from the circus surrounding the singer’s tour, each individual show is rehearsed to perfection. Even with an incredible collection of professional dancers, who appear to be having the time of their lives onstage, Swift is still undeniably the main event. With a crowd that hangs on her every word, and sing-cry to her deep cuts, it’s not hard to see why the tour has made such waves on popular culture.
Taylor clearly thrives from the unwavering support of her dedicated fanbase, with one of the show’s sweetest moments coming at the end of 22, where she gives her hat to a child who is grinning, eagerly waiting for her to come down the runway and give them a hug. A chorus of ‘aww’’s echoed around the stadium each night, as soon as the child appears on the many screens suspended from the roof.
Despite the lengthy three hour set list; Swift is relentless. Those around me noted her impressive stamina, as she had barely left the stage for a minute after an intense dance number before re-appearing in a different outfit, materialising from different parts of the stage for each era.
Dispersed between her upbeat songs were the ballads, a time for her and the crowd to catch their breath after dancing and jumping their way through each song. All Too Well was one of her longest ballads, coming in at just over 10 minutes. What was one of the most impressive parts of the show was how Taylor managed to keep the crowd constantly engaged. Fans going for a bathroom break mid-show were often seen running towards the nearest exit during specific transitions so they would miss the least amount of her onstage as possible.
During Enchanted, at the London show, the bar staff at the back of the floor were having a blast, with them dramatically belting the lyrics at each other in between handing out drinks, which was lovely to see. Very rarely do you see event staff allowed to have a good time whilst doing their jobs, so their enthusiasm was a breath of fresh air. Police and events stewards also wore their fair share of friendship bracelets, another reflection of how the culture around the show extends beyond her immediate fanbase.
Amidst the sheer joy radiating the venue, as an attendee that had seen the show once before, it was clear that the rehearsals of the show had an impact – but not in the way you’d expect. From Swift’s early speech where she describes how *insert city* is making her feel like The Man, a lead in to the song of the same name, to the pre-planned silence after champagne problems; after seeing the show twice in quick succession, the orchestration of her reactions to the crowd start to feel hollow. There is little room for each show’s individuality to show, which I believe is a reason that fans always hope for a ‘rain show,’ as that’s when things tend to go awry and give fans a peek at a more authentic Taylor Swift, the person behind the behemoth megastar.
However, the sheer scale of the show does require such intense practice, as venues have strict noise laws to adhere to (plus, the British transport infrastructure is a fragile beast at the best of times). The sheer perfectionism needed to execute such a massive tour, and even just an individual show, is astounding. Looking around each venue and seeing tens of thousands of people singing along to the same song at the same time is a truly magical experience.
Moving away from the traditional setlist she performs night-in night-out, Swift takes a moment towards the end of the show to make each night have a slightly unique experience during the ‘surprise song’ part of the show. Typically playing a medley of two songs on piano and another two on guitar, fans love to piece together lyrical ‘easter eggs’ to predict what songs she would play at what venue. With tracks entitled London Boy and So Long, London, the bets were clear as to what songs she’d play at her 8 show residency at Wembley Stadium.
Yet, Taylor subverted audience expectations at her second night at Wembley, singing a duet with opener Paramore’s front-woman Hayley Williams. Castles Crumbling, a vault track from Swift’s re-recording of her entirely self-written album Speak Now, was performed for the first time, and the pair sang each other’s praises continually on stage, showing mutual respect for the other’s artistry. The stadium was illuminated in lilac from the light-up wristbands that have become a signature part of a Taylor Swift show, another nod to the purple aesthetic of her third album.
This tour is a clear victory lap. It’s an opportunity for Taylor to show that she is at her very best when she’s theatrical, bathing in the limelight. The clear nods to each ‘era’ of hers are rewarding to her fanbase, celebrating their mutual history and achievements. After all, no artist’s success is possible without their supporters, and this run of shows cements how Swifties have grown with Taylor, and vice-versa.